#GoodShare

Overview

#GoodShare is a public campaign encouraging people to be mindful of what they share online. In a world of instant reposting, a moment's thought can stop misinformation in its tracks.

What we set out to do

• Encourage more mindful sharing online.
• Slow the spread of misinformation.
• Make critical thinking a social norm.

What we did

• Designed and ran a public social-media campaign.
• Created shareable, easy-to-understand messaging.
• Engaged the public around responsible sharing.

Outcomes

• Greater public awareness of mindful sharing.